by Kerry Marchbank | Jan 4, 2019 | Differentiation, Marketing Communication, Messaging Framework
“This is exactly why you should buy from us…” We have our pick from zillions of brands these days. Some of them do a superb job of winning customers with copy that tells their audience exactly what they are about and why they should choose them. But I have...
by Kerry Marchbank | Nov 21, 2018 | Branding, Differentiation, Digital Marketing, Marketing Planning, Marketing Strategy
Planning a new website… HOLD ON A MOMENT! Think about this… So your family has out-grown your existing home. You have explored the options and decided that you will join 7% of other British families by building your own home from scratch. You have fantasized...
by Kerry Marchbank | Apr 1, 2016 | Marketing Communication, Marketing Planning
This blog is fourth in a series that explains the key stages of your marketing journey with zest! Get attention with a distinctive conversation starter then engage in a continuous interaction over time. So you’re armed with a marketing strategy with a strong messaging...
by Kerry Marchbank | Apr 1, 2016 | Differentiation, Marketing Strategy, Messaging Framework
This blog is second in a series that explains the key stages of your marketing journey with zest! Your message needs to pack a punch for maximum marketing impact! Understand how you present your offering in a way that will grab attention, present your strengths...
by Kerry Marchbank | Apr 1, 2016 | Business Growth, Differentiation, Marketing Planning, Marketing Strategy
This blog is first in a series that explains the key stages of your marketing journey with zest! Marketing without strategy is called art. Marketing with strategy is called smart! Great marketing doesn’t come out of nowhere. It starts, ends and continues with your...
