by Kerry Marchbank | Jun 10, 2018 | Branding, Content Marketing
Did you watch the BAFTAs on Sunday evening? We switched on the moment Sir Lenny Henry approached the stage to receive the special award in recognition of his outstanding contribution to television. Well-deserved in my opinion. His acceptance speech was very moving and...
by Kerry Marchbank | Apr 29, 2016 | Branding, Differentiation
Well I have LinkedIn to “thank” for this distraction by suggesting a writing idea: “What made the artist known as #Prince such an icon?”. With Prince’s classic hits tipped for an Official Chart takeover today I felt obliged to note down a few thoughts. Well...
by Kerry Marchbank | Apr 1, 2016 | Differentiation, Marketing Strategy, Messaging Framework
This blog is second in a series that explains the key stages of your marketing journey with zest! Your message needs to pack a punch for maximum marketing impact! Understand how you present your offering in a way that will grab attention, present your strengths...
