This blog is fourth in a series that explains the key stages of your marketing journey with zest!
Get attention with a distinctive conversation starter then engage in a continuous interaction over time.
So you’re armed with a marketing strategy with a strong messaging framework, now you need to carefully plot your routes to market in a way that earns attention, creates a positive connection, builds a two way dialogue and leads to conversion.
It’s easy to dive straight into a channel without working out what you want to achieve and how you will do it. The result is a flip-flop approach that lacks direction and results – who wants that?
With an orientation towards inbound content-led marketing, I will help you to map out a campaign plan based around content that is interesting, informative and adds value, broadcast using channels most appropriate to your audience. I aim to create a consistent communication journey that provides a memorable experience and provokes the desired action. It’s about:
- Pinpointing and prioritising hot opportunities.
- Setting objectives, outcomes and resources.
- Understanding how your personas research, find and buy in your category.
- Researching and selecting the right channels to reach your buyers.
- Creating a content programme to feed the campaign plan.
- Plotting campaign plans with activities, timings, costs and resources.
- Defining performance and activity measures.
“Kerry has been an invaluable member of the team. She has delivered consistent marketing plans, executed on the plans and delivered great results within budget. Thorough and professional. Kerry has also managed our complete rebrand and integration into the global Equinix marketing team post our acquisition. On top of that, Kerry’s personality has been a driving force in the culture of our company.”
Michael Winterson
Managing Director at Equinix Services Ltd
I will help you create and implement content-led marketing campaigns designed to meet your marketing goals and build a purposeful two-way dialogue with your market. This stage starts with PLANNING then EXECUTION, the outcome is a marketing campaign that will put your content to work in the most effective ways possible, for maximum impact.
Remember, if you simply need ad hoc marketing support or someone to wordsmith a great piece of content, I can do that as well. I can work with you in any way that you need.
Check out my other capability blogs: I can help to pinpoint your strategic positioning, define your messaging framework and articulate this through a wide range of content based marketing campaigns.