by Kerry Marchbank | Jan 4, 2019 | Differentiation, Marketing Communication, Messaging Framework
“This is exactly why you should buy from us…” We have our pick from zillions of brands these days. Some of them do a superb job of winning customers with copy that tells their audience exactly what they are about and why they should choose them. But I have...
by Kerry Marchbank | Apr 8, 2018 | Content Marketing, Differentiation, Digital Marketing, Marketing Planning, Marketing Strategy, Messaging Framework, Talent Attraction
What really makes an award winning website and digital marketing campaign? I was ecstatic to learn that one of my marketing programmes won an award, an incredible feat in one of the most competitive industries on the planet, read the news here. I thought I would take...
by Kerry Marchbank | Nov 16, 2016 | Branding, Digital Marketing, Marketing Communication, Marketing Planning, Marketing Strategy, Messaging Framework
Pop, fizz, clink! I’ve had some great news that I just have to share with you. Last year I worked with ARM (the experts in technology and engineering recruitment) leading a complete refresh of their positioning, website and digital marketing. We set our sights high...
by Kerry Marchbank | Apr 1, 2016 | Differentiation, Marketing Strategy, Messaging Framework
This blog is second in a series that explains the key stages of your marketing journey with zest! Your message needs to pack a punch for maximum marketing impact! Understand how you present your offering in a way that will grab attention, present your strengths...
