by Kerry Marchbank | Nov 16, 2016 | Branding, Digital Marketing, Marketing Communication, Marketing Planning, Marketing Strategy, Messaging Framework
Pop, fizz, clink! I’ve had some great news that I just have to share with you. Last year I worked with ARM (the experts in technology and engineering recruitment) leading a complete refresh of their positioning, website and digital marketing. We set our sights high...
by Kerry Marchbank | Apr 1, 2016 | Differentiation, Marketing Strategy, Messaging Framework
This blog is second in a series that explains the key stages of your marketing journey with zest! Your message needs to pack a punch for maximum marketing impact! Understand how you present your offering in a way that will grab attention, present your strengths...
by Kerry Marchbank | Apr 1, 2016 | Business Growth, Differentiation, Marketing Planning, Marketing Strategy
This blog is first in a series that explains the key stages of your marketing journey with zest! Marketing without strategy is called art. Marketing with strategy is called smart! Great marketing doesn’t come out of nowhere. It starts, ends and continues with your...
