by Kerry Marchbank | Jan 4, 2019 | Differentiation, Marketing Communication, Messaging Framework
“This is exactly why you should buy from us…” We have our pick from zillions of brands these days. Some of them do a superb job of winning customers with copy that tells their audience exactly what they are about and why they should choose them. But I have...
by Kerry Marchbank | Nov 21, 2018 | Branding, Differentiation, Digital Marketing, Marketing Planning, Marketing Strategy
Planning a new website… HOLD ON A MOMENT! Think about this… So your family has out-grown your existing home. You have explored the options and decided that you will join 7% of other British families by building your own home from scratch. You have fantasized...
by Kerry Marchbank | Aug 12, 2018 | Business Growth, Differentiation, Marketing Planning, Marketing Strategy, Talent Attraction
It is widely acknowledged that successful companies have a deep appreciation of marketing and never stop. Think of any big brand and they’ll be investing millions (or billions) of pounds on marketing. Visit this website to explore some of the UK’s coolest…
by Kerry Marchbank | Apr 8, 2018 | Content Marketing, Differentiation, Digital Marketing, Marketing Planning, Marketing Strategy, Messaging Framework, Talent Attraction
What really makes an award winning website and digital marketing campaign? I was ecstatic to learn that one of my marketing programmes won an award, an incredible feat in one of the most competitive industries on the planet, read the news here. I thought I would take...
by Kerry Marchbank | Apr 29, 2016 | Branding, Differentiation
Well I have LinkedIn to “thank” for this distraction by suggesting a writing idea: “What made the artist known as #Prince such an icon?”. With Prince’s classic hits tipped for an Official Chart takeover today I felt obliged to note down a few thoughts. Well...
by Kerry Marchbank | Apr 1, 2016 | Differentiation, Marketing Strategy, Messaging Framework
This blog is second in a series that explains the key stages of your marketing journey with zest! Your message needs to pack a punch for maximum marketing impact! Understand how you present your offering in a way that will grab attention, present your strengths...