by Kerry Marchbank | Nov 21, 2018 | Branding, Differentiation, Digital Marketing, Marketing Planning, Marketing Strategy
Planning a new website… HOLD ON A MOMENT! Think about this… So your family has out-grown your existing home. You have explored the options and decided that you will join 7% of other British families by building your own home from scratch. You have fantasized...
by Kerry Marchbank | Jun 10, 2018 | Branding, Content Marketing
Did you watch the BAFTAs on Sunday evening? We switched on the moment Sir Lenny Henry approached the stage to receive the special award in recognition of his outstanding contribution to television. Well-deserved in my opinion. His acceptance speech was very moving and...
by Kerry Marchbank | Nov 16, 2016 | Branding, Digital Marketing, Marketing Communication, Marketing Planning, Marketing Strategy, Messaging Framework
Pop, fizz, clink! I’ve had some great news that I just have to share with you. Last year I worked with ARM (the experts in technology and engineering recruitment) leading a complete refresh of their positioning, website and digital marketing. We set our sights high...
by Kerry Marchbank | Apr 29, 2016 | Branding, Differentiation
Well I have LinkedIn to “thank” for this distraction by suggesting a writing idea: “What made the artist known as #Prince such an icon?”. With Prince’s classic hits tipped for an Official Chart takeover today I felt obliged to note down a few thoughts. Well...
