by Kerry Marchbank | Aug 18, 2016 | Personal
Is it me or are we having the best August in years? When I think back it seems like the kids finish school and we are hit by six weeks of gloomy weather! Not this year… let’s make the most of it I say! So this post isn’t at all marketing related, but all work and no...
by Kerry Marchbank | Apr 29, 2016 | Branding, Differentiation
Well I have LinkedIn to “thank” for this distraction by suggesting a writing idea: “What made the artist known as #Prince such an icon?”. With Prince’s classic hits tipped for an Official Chart takeover today I felt obliged to note down a few thoughts. Well...
by Kerry Marchbank | Apr 1, 2016 | Content Marketing
This blog is third in a series that explains the key stages of your marketing journey with zest! Create purposeful, valuable, relevant and consistent content that works for you! Content is fundamental to any marketing strategy. Whether you need to enter new markets,...
by Kerry Marchbank | Apr 1, 2016 | Marketing Communication, Marketing Planning
This blog is fourth in a series that explains the key stages of your marketing journey with zest! Get attention with a distinctive conversation starter then engage in a continuous interaction over time. So you’re armed with a marketing strategy with a strong messaging...
by Kerry Marchbank | Apr 1, 2016 | Differentiation, Marketing Strategy, Messaging Framework
This blog is second in a series that explains the key stages of your marketing journey with zest! Your message needs to pack a punch for maximum marketing impact! Understand how you present your offering in a way that will grab attention, present your strengths...
