by Kerry Marchbank | Apr 8, 2018 | Content Marketing, Differentiation, Digital Marketing, Marketing Planning, Marketing Strategy, Messaging Framework, Talent Attraction
What really makes an award winning website and digital marketing campaign? I was ecstatic to learn that one of my marketing programmes won an award, an incredible feat in one of the most competitive industries on the planet, read the news here. I thought I would take...
by Kerry Marchbank | Jan 26, 2018 | Marketing Planning, Marketing Strategy
We are all full of surprises and I am most surprised when I surprise myself. When was the last time you surprised yourself? For me it was only a few days ago. Let’s rewind a few months. Like everyone else I entered the New Year with a few goals intended to...
by Kerry Marchbank | May 26, 2017 | Freelancing, Marketing Strategy, Personal
In this blog I take a giant step towards craziness and introduce you to the person behind Zest Marketing… that would be me, Kerry Marchbank. If there is something you would specifically like to know that I haven’t covered, please get in contact…
by Kerry Marchbank | May 4, 2017 | Freelancing
A new infographic published by OnStride Financial highlights 5 ways that freelancers are transforming the economy. In my opinion this is well worth a look (I’ve included it below). Having just emerged from a “real job” back to freelancing, I have stumbled upon a...
by Kerry Marchbank | Nov 16, 2016 | Branding, Digital Marketing, Marketing Communication, Marketing Planning, Marketing Strategy, Messaging Framework
Pop, fizz, clink! I’ve had some great news that I just have to share with you. Last year I worked with ARM (the experts in technology and engineering recruitment) leading a complete refresh of their positioning, website and digital marketing. We set our sights high...