Take a moment to get refreshed!
Read my latest blogs for useful marketing insights.
How to create great messaging that your audience can’t resist
“This is exactly why you should buy from us...” We have our pick from zillions of brands these days. Some of them do a superb job of winning customers with copy that tells their audience exactly what they are about and why they should choose them. But I have scoured...
Five secrets to building a website that will WOW and WIN!
Planning a new website… HOLD ON A MOMENT! Think about this... So your family has out-grown your existing home. You have explored the options and decided that you will join 7% of other British families by building your own home from scratch. You have fantasized about...
How marketing can fuel business growth
It is widely acknowledged that successful companies have a deep appreciation of marketing and never stop. Think of any big brand and they’ll be investing millions (or billions) of pounds on marketing. Visit this website to explore some of the UK’s coolest…
Embellish your brand and tell stories that influence
Did you watch the BAFTAs on Sunday evening? We switched on the moment Sir Lenny Henry approached the stage to receive the special award in recognition of his outstanding contribution to television. Well-deserved in my opinion. His acceptance speech was very moving and...
WOOP 4 Summer: Four steps to get your marketing in shape!
I don’t know about you, but my social feeds have long been filled with articles, miracle regimes and supplements that can get you beach ready for the summer (unless it’s just me and I need to take this targeted content seriously ;-). There is a lot to love about…
ARM got Zested – and an award!
What really makes an award winning website and digital marketing campaign? I was ecstatic to learn that one of my marketing programmes won an award, an incredible feat in one of the most competitive industries on the planet, read the news here. I thought I would take...
Why you shouldn’t just run for it… 5 things you need to get right for your marketing to work!
We are all full of surprises and I am most surprised when I surprise myself. When was the last time you surprised yourself? For me it was only a few days ago. Let's rewind a few months. Like everyone else I entered the New Year with a few goals intended to improve my...
Take Five… with Kerry Marchbank by Kerry Marchbank
In this blog I take a giant step towards craziness and introduce you to the person behind Zest Marketing… that would be me, Kerry Marchbank. If there is something you would specifically like to know that I haven’t covered, please get in contact…
Get in position for a great performance – 6 reasons why you need to be part of the gig economy
A new infographic published by OnStride Financial highlights 5 ways that freelancers are transforming the economy. In my opinion this is well worth a look (I've included it below). Having just emerged from a “real job” back to freelancing, I have stumbled upon a few...
Flipping NORA, we won an award
Pop, fizz, clink! I’ve had some great news that I just have to share with you. Last year I worked with ARM (the experts in technology and engineering recruitment) leading a complete refresh of their positioning, website and digital marketing. We set our sights high...
Add some sizzle to your summer…
Is it me or are we having the best August in years? When I think back it seems like the kids finish school and we are hit by six weeks of gloomy weather! Not this year… let’s make the most of it I say! So this post isn’t at all marketing related, but all work and no...
Prince. Symbol. Prince. Icon.
Well I have LinkedIn to “thank” for this distraction by suggesting a writing idea: “What made the artist known as #Prince such an icon?”. With Prince's classic hits tipped for an Official Chart takeover today I felt obliged to note down a few thoughts. Well where to...
Content Creation – Create content relevant to your audience, the channel and your desired outcome
This blog is third in a series that explains the key stages of your marketing journey with zest! Create purposeful, valuable, relevant and consistent content that works for you! Content is fundamental to any marketing strategy. Whether you need to enter new markets,...
Marketing Campaigns – Build your profile with a purposeful two-way dialogue with your market
This blog is fourth in a series that explains the key stages of your marketing journey with zest! Get attention with a distinctive conversation starter then engage in a continuous interaction over time. So you’re armed with a marketing strategy with a strong messaging...
Messaging Framework – Define a message with impact, that makes your prospect want to know more
This blog is second in a series that explains the key stages of your marketing journey with zest! Your message needs to pack a punch for maximum marketing impact! Understand how you present your offering in a way that will grab attention, present your strengths...
Strategic Positioning – Give purpose to your business in a way that you have never done before
This blog is first in a series that explains the key stages of your marketing journey with zest! Marketing without strategy is called art. Marketing with strategy is called smart! Great marketing doesn’t come out of nowhere. It starts, ends and continues with your...
How do you take yours?
When a potential client approaches me they like to know how we will work together. The truth is that every client is different and so my approach will be designed to best fit your business. I can work on ad-hoc projects or on-going programmes, on a short or long-term...